| Code | E.1.1.2 |
| Level | 3 |
| Name (en) | Define and position brand |
| Documentation (en) | The ability to determine the company's position, promote the brand and use them to shape the company's image. |
| N3 capabilities E | |
| L3 capabilities with objects E | |
| L3 capabilities E | |
| L3 value stream E.A | |
| N3 waardestroom E.A | |
| N3 capabilities met objecten E | |